Articles on: Marketing & Sales Channels

What is Facebook Pixel and how to integrate it with your store

Facebook Pixel is a code that serves as the link between your online store and the Facebook account of your brand, to link them and give you access to many advantages that help you in managing your stores, such as data and analysis of your customers and their behavior on the website. For example, if your online store sells electronic products such as smartphones and laptops when a list of customers purchases a mobile phone, you can target them again via Facebook ads (dynamic ads) with products related to that phone, such as a phone cover or a power bank charger.

Features Provided by Facebook Pixel

Facebook Pixel is an excellent analytical tool, providing you with a lot of important information that you need in order to understand and analyze the behavior of your customers, allowing you to re-target them or develop a targeted marketing campaign for them, which eventually helps you achieve your desired business goals.

Among the features that Facebook Pixel gives you access to are the following:

Number of visitors to your e-commerce
The increasing conversion rate of your online store.
Calculating the purchase size of your store and the best-selling products.
Evaluating the effectiveness of advertising campaigns.
locating the pages most visited by customers.
Finding out each time a customer adds products to the cart without completing the purchase.

Steps to Activate Facebook Pixel

Firstly, you need to verify your domain on Facebook to make sure that there are no potential data tracking disruptions.

Go to business settings > Brand Safety tab > select Domains > Click on the Add button > Enter Your Domain > choose Meta-Tag verification > copy the code shown > Go to settings from your dashboard > custom codes > add the code in your header scripts as shown below

After that you can go back to your Meta-Tag verification and click verify

Secondly, you need to create a business account, please check this article to know how to create a Facebook business account. Now access the Facebook business account settings, then go to Data Sources>>Pixels or click on this URL link:

Then add the Pixel name and the store link:

Choose to set up your Pixel now and select the following option:

Then, Facebook will provide you with a code make sure to copy it:

Turn on the automatic advanced matching and continue:

Now, go to your ExpandCart dashboard and access the Custom Code page from Settings and paste the copied code in the head sections as follows:

After clicking on the "Save" button, copy the number you will find in the code as shown in the previous screenshot. Afterward, go to the Integrations page located in the Marketing and paste that number in the following field:

Enable its status and select the actions you want to be tracked and then make sure to click on the Save button.

Updated on: 23/01/2023

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