Recently, there is integration feature was launched by the ExpandCart platform inside store control panel .this feature is one of the Advantages added in the marketing Tap.
The purpose of this feature is to follow or track the behavior of your store customers inside your site through Facebook, Google Analytics, Google Adwords, this feature is also very useful in terms of how to make a successful marketing plan for your store with the possibility to re-target your customers according to their actions inside your site.
Through this article we will explain to you the three characteristics that have been added in the page of integration.
In the beginning to be able to access the integration page please going from the control panel into marketing then integration,,, the next picture for clarification
1. Facebook pixel
Facebook Pixel is a program code extracted from your advertising account in Facebook, as allowing you to know and track some important things about who visited a page (or your entire site)
As well as for store owners and others, Facebook Pixel will help you to know the people who have added their products to the products cart and people who have completed the purchase and other actions that are done on your store to re-target them.
inside the Facebook feature pixels there are three tap namely:
Status, Pixel ID, Tracked Actions
- Status
In order to activate this feature you must click Enable
- Pixel ID
The pixel id is extracted through the Facebook code existing inside your Facebook account at the Facebook platform and it is added in the pixel id,
the next image to clarify the place of the pixel number which will be taken and put in the pixel id box
- Tracked Actions
Through this box you can choose the actions or things that your store customers do inside your site and based on it will be follow or tracking through the number pixel , with detailed reports inside your ad account on the Facebook platform.
inside this box there are many behaviors or things you can choose which include:
Purchase, Generate Lead, Complete Registration, Add Payment Info, Add To Basket, Add To Wishlist, Initiate Checkout, Search, View Content
Purchase
its mean purchase, once you have chosen this selection and process purchasing products done at your store by your customers, You will be shown on your ad account on the Facebook platform a report on this act or what has been done is the purchase
Generate Lead
This field means writing data, in the sense that any information or data is written by your store customers inside your site such as the model Contact Us ,,, etc.
Complete Registration
Register an account, meaning that an account has been created on your online store by your customers
Add Payment Info
Payment data, in the sense of adding payment data of your store customers, which is done when the order is completed and purchase the product inside your site
Add To Basket
Add to the purchase cart, meaning the products selected by the your store customers and added inside the purchase cart, and not a requirement that the order is completed and purchase these products
Add To Wishlist
Preferences or desires, means the preferred products that are added by your store customers so that are visible inside his account and can be narrated through the modify your wish list tap
Initiate Checkout
Means that the request has been completed by your clients inside your site, but without paying the Cash money of order, only complete the order info
Search
Search, meaning that a search is done on specific products or sections by your store customers inside your site
View Content
Display, means that a product, section, page, etc. is displayed by your store customers inside your site
You can choose one of these events or more than event then click on Save icon at the top of the page, and then go to your advertising account on the Facebook platform to activate the same choices that were previously selected until the merge is done and show tracking reports
You can read the following article to learn about Facebook and how to get it and add it to your store
https://expandcart.zendesk.com/knowledge/articles/360007304253/en?brand_id=360000292593
2. Google Analytics
Is a free tool provided by Google that generates detailed statistics about visitors of your online store. It provides and benefits you with information on the extent marketing and advertising campaigns are tracked by visitors, determining the geographical location, duration of time spent inside your store and other important and useful statistics for you during your work in profit field from e-commerce world
It also determines the nature of your customers and visitors store, provides you with analyzes of all the small details on your online store on world wide web, to understand your customers reactions to your products and services, as well as measuring your store's sales. Google Analytics also provide you new insights into how visitors use your site
Google Analytics is one of the most important tools used by online store owners to help you make important business decisions and determine your next steps
Inside Google Analytics, there are three boxes:
- Status
In order to activate this feature you must click Enable
- Property or Tracking ID
Tracking code that is extracted from your account on Google Analytics and placed in the property or tracking ID
Next image to clarify the location of the tracking code inside the Google Analytics account
- Tracked Actions
Through this tap you can choose the actions or things that your customers are doing inside your site. based on the tracking code of your Google Analytics account, you will be able to track the actions or things that you select before With reporting detailed about the customers actions are doing in your store
inside this box there are many behaviors or things you can choose which include:
Purchase
its mean purchase, once you have chosen this selection and process purchasing products done at your store by your customers, You will be shown on your ad account on the Facebook platform a report on this act or what has been done is the purchase
Initiate Checkout
Means that the request has been completed by your clients inside your site, but without paying the Cash money of order, only complete the order info
View Content
Display, means that a product, section, page, etc. is displayed by your store customers inside your site
Add To Basket
Add to the purchase cart, meaning the products selected by the your store customers and added inside the purchase cart, and not a requirement that the order is completed and purchase these products
Search
Search, meaning that a search is done on specific products or sections by your store customers inside your site
You can choose one of these events or more than event then click on Save icon at the top of the page, once any action done by your store customers inside your site is showing detailed reports on these actions inside your account on Google Analytics
For more information on how to create a Google Analytics account and how to use the Google Analytics tool, please read the following articles
https://expandcart.zendesk.com/knowledge/articles/360007225374/en?brand_id=360000292593
https://expandcart.zendesk.com/knowledge/articles/360009474874/en?brand_id=360000292593
3. Google AdWords
It is specific to your store advertisements on search sites and how its appearance distinguish on search sites .
Its used in advertisements campaigns, site-targeted advertisements for logo, text, Adwords includes a local, regional and international distribution of ads.
Google Adwords is also a leader in advertising on sites and targeting keywords in Google search which that appear to users when they write concepts related to one of the keywords you use inside your store
Target your ads to customers located in specific countries, regions, cities, or within a specific distance of your business or store.
Inside the Google Ad tap there are three boxes namely:
- Status
In order to activate this feature you must click Enable
- Conversion ID
The conversion ID tells you what is done by your store customers through visiting product, sections pages ,,, etc inside your site
- Conversion Label
The conversion label tells you what happens after a customer clicks on an ad, image, button, etc. inside your store, whether he bought a product, subscribed to newsletter, promoted your business, or uploaded your store app from apps stores. When a customer completes a procedure that you specify as its value, these actions are called Conversion
Notice
Conversion ID is a number, and Conversion Label is a code of characters
1.In your Google Ads account, click the Tools, Billing, and Settings menu. ()
2.Select Measurement: Conversions, which opens to the Conversion Actions table.
3.Select the name of the conversion that you want to use from the Name column.
4.Expand the tab for Tag setup to view the tag details.
5.Select Use Google Tag Manager card.
6.Copy the Conversion ID and Conversion Label.
The following images for illustrate the steps above how to extract the code
For more information about this topic and also to know the Google Adwords and how to create an account at it please read the following articles
https://support.google.com/tagmanager/answer/6105160?hl=en
https://expandcart.zendesk.com/knowledge/articles/360007306153/en?brand_id=360000292593
Comments
0 comments
Please sign in to leave a comment.