I want to know the integration marketing feature existing inside store control panel?

Ahmed Radwan

Updated July 11, 2021 09:25

Recently, there is an integration feature was launched by the ExpandCart platform inside store control panel .this feature is one of the Advantages added in the marketing Tap.

The purpose of this feature is to follow or track the behavior of your store customers inside your site through Facebook, Google Analytics, Google Adwords, this feature is also very useful in terms of how to make a successful marketing plan for your store with the possibility to re-target your customers according to their actions inside your site.

Through this article, we will explain to you the three characteristics that have been added in the page of integration.

At the beginning to be able to access the integration page please going from the control panel into marketing then integration,,, the next picture for clarification

1. Facebook pixel

Facebook Pixel is a program code extracted from your advertising account in Facebook, as allowing you to know and track some important things about who visited a page (or your entire site)

As well as for store owners and others, Facebook Pixel will help you to know the people who have added their products to the products cart and people who have completed the purchase and other actions that are done on your store to re-target them.

inside the Facebook feature pixels there is three taps namely:

Status, Pixel ID, Tracked Actions

Status

In order to activate this feature, you must click Enable

Pixel ID

The pixel id is extracted through the Facebook code existing inside your Facebook account at the Facebook platform and it is added in the pixel id,

the next image to clarify the place of the pixel number which will be taken and put in the pixel id box

Screen_Shot_2017-06-21_at_11.45.40_AM.png

Tracked Actions

Through this box you can choose the actions or things that your store customers do inside your site and based on it will be followed or tracked through the number pixel, with detailed reports inside your ad account on the Facebook platform.

inside this box there are many behaviors or things you can choose which include:

Purchase, Generate Lead, Complete Registration, Add Payment Info, Add To Basket, Add To Wishlist, Initiate Checkout, Search, View Content

Purchase

its mean purchase, once you have chosen this selection and process purchasing products done at your store by your customers, you will be shown on your ad account on the Facebook platform a report on this act or what has been done is the purchase

Generate Lead

This field means writing data, in the sense that any information or data is written by your store customers inside your site such as the model Contact Us ,,, etc.

Complete Registration

Add Payment Info

Payment data, in the sense of adding payment data of your store customers, which is done when the order is completed and purchase the product inside your site

Add To Basket

Add to the purchasing cart, meaning the products selected by your store customers and added inside the purchasing cart, and not a requirement that the order is completed and purchase these products

Add To Wishlist

Preferences or desires means the preferred products that are added by your store customers so that are visible inside his account and can be narrated through the modify your wish list tap

Initiate Checkout

Means that the request has been completed by your clients inside your site, but without paying the Cash money of order, only complete the order info

Search

Search, meaning that a search is done on specific products or sections by your store customers inside your site

View Content

A display means that a product, section, page, etc. are displayed by your store customers inside your site

You can choose one of these events or more than event then click on Save icon at the top of the page, and then go to your advertising account on the Facebook platform to activate the same choices that were previously selected until the merge is done and show tracking reports

You can read the following article to learn about Facebook and how to get it and add it to your store

https://expandcart.zendesk.com/knowledge/articles/360007304253/en?brand_id=360000292593

2. Google Analytics

Is a free tool provided by Google that generates detailed statistics about visitors of your online store. It provides and benefits you with information on the extent marketing and advertising campaigns are tracked by visitors, determining the geographical location, duration of time spent inside your store and other important and useful statistics for you during your work in profit field from the e-commerce world

It also determines the nature of your customers and visitors store, provides you with analyzes of all the small details on your online store on the worldwide web, to understand your customer's reactions to your products and services, as well as measuring your store's sales. Google Analytics also provides you new insights into how visitors use your site

Google Analytics is one of the most important tools used by online store owners to help you make important business decisions and determine your next steps

Inside Google Analytics, there are three boxes:

Status

In order to activate this feature, you must click Enable

Property or Tracking ID

Tracking code that is extracted from your account on Google Analytics and placed in the property or tracking ID

Next image to clarify the location of the tracking code inside the Google Analytics account

Tracked Actions

Through this tap, you can choose the actions or things that your customers are doing inside your site. based on the tracking code of your Google Analytics account, you will be able to track the actions or things that you select before With reporting detailed about the customer's actions are doing in your store

inside this box there are many behaviors or things you can choose which include:

Purchase

Initiate Checkout

Means that the request has been completed by your clients inside your site, but without paying the Cash money of order, only complete the order info

View Content

The display means that a product, section, page, etc. are displayed by your store customers inside your site

Add To Basket

Search

Search, meaning that a search is done on specific products or sections by your store customers inside your site

You can choose one of these events or more than event then click on Save icon at the top of the page, once any action done by your store customers inside your site is showing detailed reports on these actions inside your account on Google Analytics

For more information on how to create a Google Analytics account and how to use the Google Analytics tool, please read the following articles

https://expandcart.zendesk.com/knowledge/articles/360007225374/en?brand_id=360000292593

https://expandcart.zendesk.com/knowledge/articles/360009474874/en?brand_id=360000292593

3. Google AdWords

It is specific to your store advertisements on search sites and how its appearance distinguish on search sites.

It's used in advertisements campaigns, site-targeted advertisements for logo, text, Adwords includes a local, regional and international distribution of ads.

Google Adwords is also a leader in advertising on sites and targeting keywords in Google search which that appears to users when they write concepts related to one of the keywords you use inside your store

Target your ads to customers located in specific countries, regions, cities, or within a specific distance of your business or store.

Inside the Google Ad tap there are three boxes namely:

Status

In order to activate this feature, you must click Enable

Conversion ID

The conversion ID tells you what is done by your store customers through visiting product, sections pages,,, etc inside your site

Conversion Label

The conversion label tells you what happens after a customer clicks on an ad, image, button, etc. inside your store, whether he bought a product, subscribed to a newsletter, promoted your business, or uploaded your store app from apps stores. When a customer completes a procedure that you specify as its value, these actions are called Conversion

Notice

Conversion ID is a number, and Conversion Label is a code of characters

1. In your Google Ads account, click the Tools, Billing, and Settings menu. ()
2.Select Measurement: Conversions, which opens to the Conversion Actions table.
3. Select the name of the conversion that you want to use from the Name column.
4. Expand the tab for Tag set up to view the tag details.
5. Select the Use Google Tag Manager card.
6. Copy the Conversion ID and Conversion Label.

The following images for illustrating the steps above how to extract the code