Through this article, we will explain to you the analysis tool provided by Google, which is called Google Analytics and how to create an account at it and explain the statistics of this tool
The best thing that a web site manager gets is to view and follow up his site statistics and their short and long term development.
What does google analytics tool mean?
Is a free tool provided by Google that generates detailed statistics about visitors of your online store. It provides and benefits you with information on the extent marketing and advertising campaigns are tracked by visitors, determining the geographical location, duration of time spent inside your store and other important and useful statistics for you during your work in profit field from the e-commerce world
It also determines the nature of your customers and visitors store, provides you with analyzes of all the small details on your online store on the worldwide web, to understand your customer's reactions to your products and services, as well as measuring your store's sales. Google Analytics also provides you new insights into how visitors use your site
Google Analytics is one of the most important tools used by online store owners to help you make important business decisions and determine your next steps
How do I subscribe to the service?
1. Go through the link below to transfer into Google Analytics
Note: If you have a Gmail account and do not sign in, click on start for free as described in the following picture
2. If you do not have an account on Gmail, you must create an account at the beginning via the next link
3. Once you've signed in to your Google email, click Access Google Analytics
4. Fill in your account name and website name ... then select Select industry category and reporting time zone
5. mark the boxes next to the options you want under Data Sharing Options
6. You can click on I agree on the terms of the Google Analytics service agreement
7. Then you can copy the tracking code id and put the code into your store by going from the control panel into settings then advanced settings then click on custom code then put the code in the scripts head
The following images indicate where to extract the code from your account on Google Analytics, and the shape of your control panel at Google Analytics and know the number of store visitors
How do I measure and count Google Analytics tool analytics to analyze your site?
Shows you the precise proportions of visitors movement inside your online store and determines the period visitors are staying at your site, whether by reading an article or browsing the store's sections and products.
Is the number of visitors your online store, and the user count will probably be less than the sessions because one visitor may have more than one session inside your store
Is the number of pages that displayed and viewed by your store visitors , and the Pageviews count is greater than the Sessionss because a visitor per session may browse more than one page while visiting your site, even if the visitor updates the same page is considered as a new pageview
4. Pages / Sessions
This scale determines the average number of pages that a visitor browses during a single session inside your store, and reports of this metric are very important to allow the store owner to identify important pages accessed by visitors.
5. Avg. Session Duration
This scale determines how much time a visitor spends per session inside your store, and the more time this indicates that the content of the site is useful to him
6. Bounce Rate
Determines the percentage of visitors who leave the site once they enter it. In mean that it reflects the satisfaction of visitors to your store, Analytics analyzes the percentage of visitors satisfaction about the content of your store.
Then go to the bar on the left side of your Google Analytics account
inside this scale there are taps inside which have a lot of information that will benefit you:
- over view
Shows statistics about visitors currently in your store.
Their geographical location can help you develop your strategy in the coming months and know the countries of your store visitors so that you can then make marketing campaigns and target this category and invest in them in the future where the people are interested in your business.
For example, if you are getting a good amount of visitors from Saudi Arabia, and maybe getting fewer visitors from Turkey. This shows that Turkey is a unique place to develop and invest in your business, compared with Saudi Arabia.
- Traffic Sources
The source of the visits means that this scale shows you the number and proportion of visitors who visited your store directly without any other hand and that has been written your site directly at browser and visit the site
The content that a visitor is currently browsing on your online store
inside this scale there are taps inside it which have a lot of information that will benefit you:
From this scale, you will know the keywords "keywords" that were previously entered in the product data settings, which led the user to your site in search engines and visitors press at it
This scale will help you know what type of content your visitors are interested in, as well as the keywords that attract a large percentage of your site Visits, as well as to care at the keywords to improve your site content.
- All Traffic
thought this scale, you can identify the traffic sources that come to your store from search engines, social networks, or visitors who have access to your site directly by typing your site link in a browser or by another site have your store link.
You should follow up and check out the statistics well to find out which channel brings you the best kind of visitors, and which sites send you visitors.
Any kind of data or information that you want to know about your site, Google Analytics will help you to get it in Professional way