A newsletter is an E-Mail message that contains news and updates of the store and sometimes promotions. Newsletters generally contain one main topic of interest to their recipients. Customers will be asked if they want to receive your store's newsletters while signing up or not.

How can you send Newsletters to your registered customers? You have two ways to do so:

• Through ExpandCart marketing campaigns
• Through E-Mail Newsletter Services provider

ExpandCart marketing campaigns:

To be able to send E-Mails to your customers, you will need to set up a mail server for your store, to know how to do so, please visit this article.  Nevertheless, to send an E-Mail, we will refer to the Campaigns located in the Marketing, then you will have the option to send the E-Mail to the newsletter subscribers:

Subject: The subject or the title of the E-Mail.

Message: Type the E-Mail content, you can align, design it, and add media to it easily, as well as, using the variables to save your time and it's necessary to use them in case the E-Mail will be sent to more than a customer.

E-Mail Newsletter Services provider:

You can have more tools and options when using a dedicated provider such as MailChimp and GetResponse since they're specialized in that field, please check the following articles to know how to set one of them up:

GetResponse

MailChimp